Marketing Channels by Louis W Stern 0000-00-00 00:00:00

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by Louis W Stern
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Marketing Channels by Louis W Stern
Author
Louis W Stern
Publisher
Pearson
Date of release
Pages
563
ISBN
9781299958388
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
64
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Book review

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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